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Paid Advertising

Target new customers and re-target previous website visitors with paid advertising campaigns.

When done correctly, paid ad campaigns can be an inexpensive way to put your home-automation business in front of a large group of people who fit the exact demographic of your ideal customer.

We will assist you with setting up and implementing paid ad campaigns using a variety of different PPC advertising platforms — such as Google Ads, Facebook Ads, Instagram Ads, Youtube Ads, Linkedin Ads, etc. This includes developing unique ideas and concepts which will best resonate with your target audience, creating your ads, audience targeting, plus constant monitoring and optimization of all paid ad campaign activity.

Pay-Per-Click Advertising (PPC)

FAQs.

Here we have outlined the most common and frequently asked questions about our pay-per-click advertising (PPC) services. If you have any other questions you would like to ask, or if you want to chat about how we can help your home-automation business with PPC advertising, please feel free to get in touch using the contact form below.

What is Pay-Per-Click (PPC) advertising?

Pay-per-click or PPC advertising is a type of advertising where your business pays a fee each time a user clicks on one of your ads. There are many different platforms that offer PPC advertising, including Google. Facebook, Linkedin, etc. With PPC ads, your business puts a bid on ad placement to appear as a sponsored link at the top of the search engine results page for a specific keyword. Every time a visitor clicks on your ad, you pay the search engine a small fee for that opportunity. When you set up your PPC ad campaigns effectively, you will find this fee is minimal because the cost of that website visitor is often worth more than you are paying for a click. In other words, you may pay a small fee to have a potential customer click on your ad, but the money you stand to generate from gaining that new sale is much more significant than what you originally paid.

Do I need Pay-Per-Click (PPC) advertising?

Yes. The best way to achieve both short and long-term results with digital marketing is to have a combination of organic search engine optimization (SEO) and pay-per-click advertising (PPC ) advertising strategies set in place. When setup and implemented correctly, PPC advertising is a cost-effective way to drive instant, qualified traffic to your website.

How much do I have to spend on PPC advertising each month?

Our main goal with PPC is to help you reach as many potential customers as possible with minimal ad spend. The amount you would have to allocate towards PPC advertising will be established during the initial setup phase when we are discussing the details of your customized multichannel marketing campaign.

 

 

Is my paid advertising budget separate from my monthly marketing package price?

Yes. Your paid advertising budget is billed separate from the core marketing services we provide you each month as part of your monthly marketing package.

Who creates the ads and manages my monthly ad spend budget?

We do. All of your paid ad campaigns are setup, created, managed and optimized by one of our paid media specialists. When it comes to utilizing your monthly ad spend, we don’t gamble with your money.

Their monthly responsibilities for your project include:

  • Developing, executing, and optimizing paid advertising campaigns from conception to launch.
  • Working cross-departmentally to align campaign strategies and goals across your entire project.
  • Providing you with ongoing actionable insights into campaign performance.
  • Defining, measuring, and evaluating relevant paid media KPIs (Key Performance Indicators)
  • Building out media buys for various different advertising platforms and overseeing the day-to-day execution of all paid media.
  • Overseeing and managing the overall budget for paid media.
  • Conducting in-depth keyword and website research, ad grouping and audience targeting.
  • Maintaining knowledge of industry best practices and new technologies.

How do you manage paid advertising campaigns?

When it comes to the advertising platforms we will primarily be using (e.g. Google Ads, Facebook Ads, Instagram Ads, Linkedin Ads, etc.) we will assist you in setting up your own business manager accounts for your business on each platform. We will then instruct you on how to provide us with limited access to create ads, target audiences, schedule ads for posting and manage your campaigns. Your credit card details are added to the business manager accounts setup in your business’ name and are billed directly through the paid advertising platforms. We do not take a percentage of your advertising budget for management fees like most other digital marketing agencies.

Let's Chat About Your Paid Ads!

Contact us today for more information on how we can help your business sell more home-automation services with digital marketing.

Paid Advertising comes part of an all-inclusive digital marketing package that is 100% customized for your business — and easily adaptable to achieve excellent results in both B2B and B2C sales environments.

Feel free to get in touch if you would like more information about our customized Paid Advertising services OR if you have any other questions about how we can help your business succeed with digital marketing.


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