Pay-per-click or PPC advertising is a type of advertising where your business pays a fee each time a user clicks on one of your ads. There are many different platforms that offer PPC advertising, including Google. Facebook, Linkedin, etc. With PPC ads, your business puts a bid on ad placement to appear as a sponsored link at the top of the search engine results page for a specific keyword. Every time a visitor clicks on your ad, you pay the search engine a small fee for that opportunity. When you set up your PPC ad campaigns effectively, you will find this fee is minimal because the cost of that website visitor is often worth more than you are paying for a click. In other words, you may pay a small fee to have a potential customer click on your ad, but the money you stand to generate from gaining that new sale is much more significant than what you originally paid.

Yes. The best way to achieve both short and long-term results with digital marketing is to have a combination of organic search engine optimization (SEO) and pay-per-click advertising (PPC ) advertising strategies set in place. When setup and implemented correctly, PPC advertising is a cost-effective way to drive instant, qualified traffic to your website.

Our main goal with PPC is to help you reach as many potential customers as possible with minimal ad spend. The amount you would have to allocate towards PPC advertising will be established during the initial setup phase when we are discussing the details of your customized multichannel marketing campaign.

Yes. Your paid advertising budget is billed separate from the core marketing services we provide you each month as part of your monthly marketing package.

We do. All of your paid ad campaigns are setup, created, managed and optimized by one of our paid media specialists. When it comes to utilizing your monthly ad spend, we don’t gamble with your money.

Their monthly responsibilities for your project include:

• Developing, executing, and optimizing paid advertising campaigns from conception to launch.
• Working cross-departmentally to align campaign strategies and goals across your entire project.
• Providing you with ongoing actionable insights into campaign performance.
• Defining, measuring, and evaluating relevant paid media KPIs (Key Performance Indicators)
• Building out media buys for various different advertising platforms and overseeing the day-to-day execution of all paid media.
• Overseeing and managing the overall budget for paid media.
• Conducting in-depth keyword and website research, ad grouping and audience targeting.
• Maintaining knowledge of industry best practices and new technologies.

When it comes to the advertising platforms we will primarily be using (e.g. Google Ads, Facebook Ads, Instagram Ads, Linkedin Ads, etc.) we will assist you in setting up your own business manager accounts for your business on each platform. We will then instruct you on how to provide us with limited access to create ads, target audiences, schedule ads for posting and manage your campaigns. Your credit card details are added to the business manager accounts setup in your business’ name and are billed directly through the paid advertising platforms. We do not take a percentage of your advertising budget for management fees like most other digital marketing agencies.