Main problems they were struggling with.

BEMI Smart-Home struggled with generating quality leads online and developing a recognizable brand for their business.

Their online presence was weak, the company website was outdated and they did not rank for any keywords related to their specific KNX smart-home or building automation services.

They also had an ineffective CRM (customer relationship management) system which was unable to store customer data, communicate with prospects, identify sales opportunities, and track customer interactions.

What we did to help.

After identifying the main causes which were affecting BEMI Smart-Home’s ability to generate and convert leads with digital marketing, we made the following implementations to help improve their situation:

• Complete re-design and upgrade of appearance for existing website (including new copywriting for all pages).

• Keyword research to find the most valuable and profitable keywords to rank for.

• Design website architecture (url structure) to be fully optimized to rank high for selected keywords (Search Engine Optimization).

• Website fully equipped with a variety of effective lead capture systems — such as instant messaging features, new contact forms, click-to-call buttons and live chat (Conversion Rate Optimization).

• Setup of customized CRM system to manage all lead information and interactions with prospects.

• Setup, creation and distribution of  email marketing campaign to reach a targeted audience of 50,000+ people.

• Setup and implementation of Facebook, Instagram, YouTube and Linkedin marketing strategies — including paid ads and pixel re-targeting campaigns.

• Optimize their Google My Business profile to appear higher in local business recommendations (Google Maps). 

• Content creation and overall content management for their website and all social media platforms. 

• Public relations and reputation management.

• Copywriting for press releases and featured articles on third party websites. 

• Detailed competitor analysis to identify and capitalize on key opportunities in the local marketplace.

• Frequent, accurate and detailed reporting of all lead generation and digital marketing activities.

• Personal video consultations for the business owner whenever needed or required.
  

• Done-for-you implementation and optimization of all activities listed in their custom digital marketing plan. 

The outcome of our work.

From the very beginning, we were able to start achieving positive results and generating consistent leads for BEMI Smart-Home, immediately after setting up and implementing their customized digital marketing plan.

They are currently dominating competitors on social media and in search engine results — with multiple first page rankings for targeted keywords directly related to their smart-home and building automation services.

The new website we designed and optimized to collect lead information currently generates over 3,700 targeted visitors per month from a variety of different sources (such as organic search engine results, paid advertising and email campaigns).

Their sales funnel and lead capture system is also now fully optimized to convert online leads into customers — with effective features such as automated message responders, push notifications (when new leads are added to the sales funnel), and a unified CRM to manage all campaign activities and contact information.