BEMI Smart-Home struggled with generating quality leads online and developing a recognizable brand for their business.
Their online presence was weak, the company website was outdated and they did not rank for any keywords related to their specific KNX smart-home or building automation services.
They also had an ineffective CRM (customer relationship management) system which was unable to store customer data, communicate with prospects, identify sales opportunities, and track customer interactions.
After identifying the main causes which were affecting BEMI Smart-Home’s ability to generate and convert leads with digital marketing, we made the following implementations to help improve their situation:
From the very beginning, we were able to start achieving positive results and generating consistent leads for BEMI Smart-Home, immediately after setting up and implementing their customized digital marketing plan.
They are currently dominating competitors on social media and in search engine results — with multiple first page rankings for targeted keywords directly related to their smart-home and building automation services.
The new website we designed and optimized to collect lead information currently generates over 3,700 targeted visitors per month from a variety of different sources (such as organic search engine results, paid advertising and email campaigns).
Their sales funnel and lead capture system is also now fully optimized to convert online leads into customers — with effective features such as automated message responders, push notifications (when new leads are added to the sales funnel), and a unified CRM to manage all campaign activities and contact information.
Over 3,700 targeted website visitors per month
Extremely low cost-per-click with Facbook Ads
Extremely low cost-per-engagement with Facbook Ads
““Our website has been transformed from a dull and forgotten website with zero traffic, to a top notch website that currently ranks first place for many different keywords. We now receive over 3,700 targeted website visitors per month, and have received excellent results through paid ads and social media campaigns. They truly took the time to understand what we are doing and what our message is in a very technical industry.””
Michael Bendtsen — BEMI Smart-Home